Are you searching for tips about writing for the fashion industry? You’ve come to the right place if you are. Let’s take a closer look at the process involved and then you’ll have a better idea of where to start.
When it comes to fashion messages, such as writing about fashion trends for 2018 or the best Cocobay Sun Hats you need to be creative and it involves structure. The six stages of the writing process are planning, shaping, drafting, revising, editing and proofreading. Each one of these is crucial to the writing process.
Planning & Purpose
If you want to write to a high standard, then you need to write with a purpose in mind, as well as with a specific tone and audience in mind. Choose a topic and then research it before you make a decision no how to write about it. As you are doing your research, you want to consider what you want to say about the topic. It is up to you, the writer, to understand the topic before you can effectively communicate it to other people.
When you start thinking logically about your topic, then you’ll want to identify the purpose statement, which causes you to determine what you are exactly writing about and what kind of response you are going for, in regards to your audience. The purpose statement can simply be a few words within the document or it can be the sentence that leads into an outline. Statements can be both indirect or direct, but the goal is to make readers interested in the topic you are writing about.
Writing is formulated with the audience in mind. An audience is a specific group of viewers or readers that the topic is aimed at. As for how to profile an audience, there are a few things you want to bear in mind, such as who’ll be reading the message and what are the things they should know about the topic? Keep in mind the relationships between the writer and the readers and what is the audience’s reading style?
Who Will Read It?
Who are your actual readers? Vision them in your head as you get ready to write. You can’t put names or faces to the people you want to target. However, you can create a generic profile about them.
A profile may consist of a number of things, such as their ages, employment backgrounds, their needs, their education and their expectations to name a few. When you know who your audience is, then you can create customised messages that speak to them. Trust us when we say this will come in handy, so make sure to create a profile in your head about your audience.
You have to have an idea of what your audience knows about the subject you’re going to write about. Some people will have limited knowledge, while others will have extensive knowledge. Where does your specific audience sit because when you know this, then you can create content that is on their level of understanding.
There are relationships between the audience and the writer when it comes to fashion messages. For example, television hosts speak to their targeted audience as if they are good friends who have known each other for many years. The tone of voice they take is conversational.
However, stockholders have a different relationship. Therefore they take a different approach. In fact, stockholders and companies communicate as if they are strangers.
The Audience’s Reading Style
Not every single message is going to be read by people in the same manner. For example, a person may read slowly when they are reading fiction, but if they are reading headlines of newspapers, then they will likely glance at it. They’ll scan for key points, so they can get a general idea of what is or has happened.
If you expect readers to glance and scan content, then you don’t want to put an important statement at the end or in the middle of it. In fact, you want to state the message’s purpose within the first sentence or two, or even in the headline. Make sure your message is easy to read and key information can easily be found. If you expect your audience to read slowly, then adjust your writing style so it caters to those people.