Marketing your photography studio does not have to be expensive. I've used hundreds of low cost marketing strategies over the last twenty five years and managed to build my photography studio to the point where I am one of the busiest and most successful studios in my city. Here's a few tips for you:
1. Create a photo display. A photography display can be as simple as displaying a few small portraits at a store and offering some free information about your studio or more elaborate set ups with framed wall samples. You can even create large temporary displays inalls or at events such as trade shows. The important thing is how it looks. You will attract a lot of attention with some great images, especially from woman, who happens to be your target market. Displays will help you create a lot of business if you play your cards right. Have a great selection of images, be presentable yet never pushy, have a system for collecting names and address's from those wanting more information by simply asking or offering a draw prize, and keep in touch with all those prospects. It's the beginning of a potential long term and lucrative relationship.
2. Have a free giveaway. Offer a time limited in studio session and small reprint. Tell them there is no obligation for further purchase, and mean it. You will make some sales anyways and you will acquire many long term clients if you do a good job for them. Some will only grab the freebie, but the odds are very good that you will upsell without being sneaky or pushy. Especially if you are professional and create some great images. Do this at mall displays, banks, schools or offer it to a list of clients from a non-competitive business in your town or city. Freebies are the best way to get your studio busy, start making sales and most of all for getting tons of exposure.
3. Reward referrals. Make a policy to reward anyone who brings you referrals. When a client brings in a relative client, give them a gift of appreciation, such as a coupon worth reprints dollars at your studio, frames, or to a local spa or restaurant. As an added incentive, give a small gift to the new client as well.
4. Create a tie-in with another business. Contact a local business and offer to exchange coupons. For example, your client receives coupons from a local restaurant, hair salon, spa, or where your typical prospect would shop. A great place to start is with clients of yours who already own their own businesses.
5. Make your reception or waiting room "prospect and sales friendly". Whenever you create a family portrait or are shooting a wedding there are often people waiting in your reception area. Offer them snacks or something to drink. Make sure your place looks great and smells nice. Make it comfortable. Use this time to increase your upcoming sales presentation by explaining some …