Your Company Business Brochure should be one of the most powerful documents in your armory and its contents and image should not be chosen lightly.
But before setting about with the creation your brochure you must have clear of its purpose, it should not be designed as a glorified employment tool, however it should be crammed with technical or financial information as a catch all For any potential readers, no the company brochure's purpose is both clear and simple, it should be a brief but dynamic sales targeted introduction to your company.
Your company brochure should be designed to make readers think "This is a company I should know more about!"
Your new brochure will not be a vehicle to automatically return a signed order in response from a potential buyers desk, nor should it be targeted to do so, the brochure is an introduction and its task is to open the buyers door to your sales team such That they can ensure being at the front of the queue for not just one, but every potential sale.
So before you get to work on your content write down three simple words,
– Brief – Dynamic – Professional
These are the rules against which you must measure the success of your end product.
Now, you are the professional in your chosen industry and "brief" to the designer of a brain scanner will mean something different than to the producer of three flavors of gum.
The different markets will also bring with them a different buyer profile to which your style of professionalism must be targeted, fancy words words may be a turnoff to a small business in heavy industry, while workshop jargon may result in your cost new brochure taking a fast Track visit to the waste bin of an uptown high flyer.
Also remember that a purchaser of drill bits is essentially buying "holes" and so consider "what the customer desires to buy" rather than "what you want to sell."
Your new brochure must convince a potential buyer that his needs will best be served by talking to your company rather than one of your competitors.
So what about the brochures content?
It is a fact that people scanning a new brochure remember things best when presented in groups of threes, any less appears disjointed and groupings of a higher number of items leads to readers loss of interest, so try to describe your core functions under three main simple But powerful bullet point guidelines, for example, Services, Products, Support. These can then be subdivided again in threes if possible, by example under the heading of Products could be, Ceramics, Glassware, Porcelain.
Next consider any buyer specific features that may be relevant to any sub headings, items such as special design computer software, available in both Windows and Mac format, or disabled wheelchairs with user manuals also available in Braille.
A range of well thought out, eye catching, features can often be the key reason why your company gets …